Publishing a 3rd-party book–Summary

The advantages of doing books about your company’s products are many: you can control your marketing niche, you establish yourself as a force to be reckoned with in your field, and you will reduce your support costs while increasing customer satisfaction. Keep in mind that, if the author’s point of view is that writing a book is a lot of work with only minimal amounts of fun during the process, coordinating the effort necessary to create the same book is at least as much work… but probably with most of the fun removed. Nevertheless, creating a book for your company’s products is a lot like having a baby: when you finally see it, you tend to forget all the pain and effort that went on in the months before and you say “I’m so proud! This has to be the most beautiful one in the whole world!”

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